The Platinum Pound
2023

Sign the Age-friendly Employer Pledge today
Show that your organisation recognises the value of older workers and is committed to making the workplace more age-inclusive.

The Platinum Pound report findings
Read the key findings of the new report including how the UK economy could unlock 拢6.6bn a year by returning to pre-pandemic later life workforce levels.
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"People in later life have a lot to give to a workplace, and a lot of crucial knowledge! A lot of companies may just look for younger people, but I don鈥檛 necessarily believe that鈥檚 what鈥檚 best."
Sandy Strover, Anchor Location Manager
#PlatinumPound
Join us in encouraging as many businesses as possible to sign the Age-friendly Employer Pledge today.
Join the conversation on Facebook
Help us raise awareness of the need to remove barriers to later life working and the importance of unlocking the potential of our ageing population.

"Older people are reliable and it鈥檚 such a shame that many are being immediately ignored once their age comes into it. Often, older people have years of experience and skills that younger colleagues could learn from."
Martin Hiles, Anchor resident
Read more about Anchor
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The Platinum Pound
We're urging businesses across the country to sign the Age-friendly Employer Pledge to make workplaces more age-inclusive and calling on government to remove barriers to working in later life.
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Anchor signs up to Age-friendly Employer Pledge
Anchor, England鈥檚 largest not-for-profit provider of housing and care for people in later life has signed up to the Age-friendly Employer Pledge.
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Anchor awarded 鈥楪old Status鈥 by Inclusive Employers
Anchor has been awarded 鈥楪old Status鈥 in the 2023 Inclusive Employers Standard, becoming the first housing and care provider to do so.聽
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Anchor achieves Menopause Friendly Accreditation
Anchor has achieved the Menopause Friendly Accreditation from Menopause in the Workplace.